Picturebox Productions has winning political season
Since Austin is the state capital, it makes sense that the gang at Picturebox Productions counts a slew of political ads, including the production of 15 Spanish-language spots for the Obama campaign, among its recent credits.
“That was a big deal for us because they aired nationally,” says David Layton, a partner in the 10-year-old company. Picturebox also did spot work for Texas representatives, senators, judges, and more as well as projects for the Democratic National Committee. Industrials for several Texas businesses, including KCI, a medical company, and AMD, a computer chip manufacturer, round out the mix.
Today, Layton has the company’s eye set on breaking into the documentary market. “We’re developing a show along the lines of Frontline,” he notes. Its first segment, Through a Glass, Darkly, shows how Texas has mishandled forensic evidence in recent years.
“We’re working toward creating and selling shows to cable and PBS, to open a new revenue stream,” he says. “Business was great last year due to political work, and has been [great] so far this year. We’re lucky, but who knows how long it will last?”
Picturebox often shoots with its Panasonic DVCPro HD HPX500 camera; it also owns two HVX200s, all with P2 cards, and a Canon XLH1. Editing is done on a Final Cut Pro HD system.
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